Video Production Process
Understanding video making process will help marketers and business create and produce marketing videos that will be rewarding and less time and resources consuming. In this article you will understand the process of making videos and help you search for the right video producer and creator for your business marketing video content.
Video Production Stages
video production requires planning and research. A video content production process is broken down into 3 stages. 1st stage is Pre-Production, 2nd stage is Production, and 3rd Stage is Post-Production.
Pre-Production – Before filming
Production – While you’re filming
Post-Production – After you’ve filmed
First Stage Pre-Production
In simple words this stage is before that actual filming starts. for a video content to be a success it has to know its targeted viewers and create a story that resonate with targeted views. here are the few tasks that need to be completed or researched before filming.
Viewer Targeting
Video Conception
Storyline Creation
Script Creation
Storyboard and Shot List
Location Scouting
Talent Scouting
At this stage you should know what your strategy will be implemented and how much you are willing to invest in the content.
Stage Two: Production
This is the stage were all the filming take place. all the pre-production stages are actually at work and implemented. Tasks usually done on stage two
Set and Subject Lighting
Talent Preparation and Makeup
Audio and Narration Set-up
Filming and Directing
Scene Blocking
You’ll want to make sure that scene looks perfect and is framed appropriately for the shot. In order to do that you’ll need to perfect the lighting of both your talent and the entire set. Another critical step is testing the audio, and of course making sure that your on-screen talent is ready to be filmed. Video cameras are great at picking up the slightest detail, but unlike photography, correcting errors is a bit more complicated and can quickly lead to additional hours in the editing booth or costly re-shoots.
Stage Three: Post-Production
The final stage of the video production process is the “Post-Production” stage and includes things like preparing the footage, editing it and then adding things like on-screen motion and titling, background music and sound FX.
Footage Logging
Initial Edit – Rough Cut
Second Cut – If Needed
Sound Design
Motion and Titling
Color Correction
Final Cut
This is the part of the process when all of the different footage you had captured is reviewed, perfected and assembled together to tell your company’s story.
How It All Comes Together
Now that you have a better understanding of the production process, take a look at the types of videos that are most beneficial for businesses. Here are four videos that we created for clients in a range of industries:
Hand Illustrated Explainer Video
Connect With Your Audience
Once your video is produced, all you have to do next is put your video marketing plan into action and drive traffic to your new asset. The easiest way to do that is to place it on your website, get it on YouTube, Post it on social media like facebook, and on Adsonads.net (an Ads video library site) you can post and share it for free and then integrate it into your digital marketing, paid advertising and corporate communication efforts.
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